I guess I've had a burst of inspiration the last two days, because I have been working around the clock! We're on Facebook now, so that we can do small updates consistently for people who aren't coming here to the website on a regular basis. Plus, it's just a great way to get the ride out there to more people.
I've also been busy emailing dozens of mustang trainers and adoption centers around the country, asking their permission to add their link and information to the "Adopt A Mustang" page. I've got quite a list growing now, broken up by state. Ideally, I'd like the have the most complete listing of mustang adoption resources available online! Something that can continue to exist, even after the ride is finished.
And this morning, I've spent the last couple hours researching outdoor, travel, adventure, and horse magazines! So far I've got a list of 35 different publications that I want to send press releases to about the ride. Hopefully, a few will pick up on the story and we'll have an even bigger audience to get thinking about mustangs.
Lately I've been mulling over the wild horse adoption issue, and I really think the East Coast is an untapped market. When I was 18, I was riding at a barn in Slippery Rock, Pennsylvania. I remember a boarder there had a mustang. I don't remember now where she got him or even if he was born in the wild. I just remember everyone was in awe! We had never even seen a mustang, and here was one that was not only trained, but rideable! At the time, the idea of owning a wild horse was something I couldn't even conceive. I didn't know about the BLM's adoption program. I'd never seen anyone else who owned one. Mustangs seemed like something relegated only to the mythical land of the West!
My point is, I don't know that much has changed since then on the East Coast. Here in Nevada, mustangs are everywhere. I know tons of people who own them. They're for sale on Craigslist, the prison auction is four times a year, they're in parades, they're on the news... they're everywhere! It's not rare or unusual for someone to have a mustang here - the market is saturated with them. But I think mustangs are still a novelty on the East Coast. So maybe that's where the adoption focus should turn. Maybe there's someone in Vermont or South Carolina who would adopt a mustang, but has never had the opportunity! We need to get more mustangs out there where people can see them and what they do. Host some mustang shows and adoption events in places where people will come because they've never seen them before! And short of that, educating people about adoption resources near them. A mustang ranch in Maine?! Crazy, but true! Tennessee too! People need to know about those places, and the BLM's internet adoption program.
I don't know how to spur all that into action. I hope that our ride can do something, especially if our story can get picked up by one of those national magazines. Maybe Sage and I need to head east after our big ride. Then I can be that girl at the barn with the mustang...
The latest updates from Samantha on the Nevada Discovery Ride.